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Job Title                               Brand Manager

Organization                     Island Abbey Foods

Division                                Head Office

Location                               Charlottetown / Prince Edward Island

The Brand Manager is responsible for leading the strategy and growth of the Canadian Honibe Portfolio. This includes leading the strategic development and execution of integrated communication plans to drive market share, sales and profit goals.


The duties will consist of, but not be limited to, the following:

  • Sets Honibe portfolio direction and priorities to achieve annual brand business goals
  • Analyzes business performance and develops plans to address share, volume, and profit effects of marketplace trends and changes
  • Understands marketing mix modeling and advertising spend optimization tactics
  • Becomes an expert on the health and wellness category, consumer and shopper
  • Develops and executes effective integrated marketing communication programs including print, digital, social media and out of home activities
  • Supports Sales team by developing pitch decks, launch kits and trade marketing materials
  • Helps develop annual revenue forecasts based on market trends, retail landscapes, marketing promotions and new product innovations
  • Identifies and validates new product opportunities through market analysis and consumer research
  • Leads cross-functional teams through the commercialization process for new products
  • Ensures new product launches are executed with excellence
  • Leads Annual Business Planning and prepares Monthly Business Reviews
  • Builds capabilities of direct reports and acts as a culture-builder


  • 4+ years marketing experience
  • CPG background & Brand Management track
  • Demonstrated marketing skills in the areas of strategy, media, innovation, analytics and insights
  • Proven direct report /team leadership
  • Proven original creative development
  • Compelling communicator
  • Ability to interact with and influence key stakeholders across all levels of management
HOW TO APPLY: For consideration, applicants must email resume to: Please include your Resume and Cover Letter that clearly demonstrates how you meet the criteria outlined above.
We thank all interested applicants; however, only those candidates being considered for an interview will be contacted.